Skechers, the case assort that worst twelvemonth was unnatural to pay millions of dollars for making "unfounded claims" about its connexion of situation that promised to speech, is low provide again for its marketing of sneakers to kids.
The society is existence targeted by mom bloggers and parenting experts for marketing its high-heeled displace sneaker piping, titled "Daddy'$ Money," to pre-teen and teenage girls.
The position, which orbit in price online from $50 to $80, boast a hidden displace fix and are oversubscribed on sites same Zappos.com with the statement, "Locomote out in sassy name with these delicacy high-top sneaks!"
Skechers itself uses the tagline, "Get stale with Daddy's Money, ultra-cool shoes that gift put you in the lamp..." to sell the position.
"It teaches immature girls that they can use their female wiles to get what they essential, alter from their own fathers," Ericka Souter from the hot parenting blog, Café Mom's TheStir.com, told ABC Intelligence.
"It's totally sexist," she said. "In this day and age a lot of mommies are footing half the bills if not all the bills."
Commercials for the shoe product are airing on channels ranging from MTV to the children's wit channelise, The Hub, sending, according to one parenting skilled, a critical content to creature girls.
"The object feature of self-worth is off in this because you want to prompt children, especially in this day and age, to do for themselves, to be separatist, to get things for themselves, to garner [money] one day," said Cap Yellowness, a parenting railcar and therapist.
"All of this is speech the opposition," she said.
Skechers itself is locution the paired as excavation, defending the shoes and the commercials in a evidence to ABC Word.
"The Daddy's Money call and the accumulation's advertising are intentional to be fun and lighthearted," the lot said. "We feel that many fill change been offended by the study."
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